09 Apr An Effective, Cost-Efficient Promotional Tool: Stickers

Running a business is not an easy venture, it requires a firing passion, and immense amount of dedication, and an unscathed loyalty to your business. It requires time, effort, and of course – money. Starting your own business is not even half of the part, and is probably the easiest task to accomplish. The difficult part of having a business is sustaining it, developing it, and growing the business. Businesses rely heavily on marketing and advertisements, getting the word around your market is critical for keeping your business alive. Moreover, getting good word to spread is much more essential to you and the welfare of your business.

Advertisements, marketing and promotions can come for free through word of mouth, but that is the most unreliable kind of advertisement because you never know what kind of word runs around about your business. Marketing stints and promotional materials, though, do not come for free. One misconception is that the more you spend on marketing, the wider the breadth and the farther your reach is – this doesn’t need to always be the case. You do not need a 30-second TV stint to reach millions, nor do you need a billboard space to be seen by your niche market- although these are also effective ways of advertising, these are not the only ways to do so. There are more low cost, effective and traditional ways to do your promotions and advertisements using more physical, tangible products. Fliers would be the most basic of them, but one major drawback of this is that they tend to be thrown away, read or unread. And it is a major bad publicity stint if your flier is seen in the trash, the lifespan of the flier is too short and will only be read by those who are really interested in the product or service that you are selling. You would want an advertisement or promotional material that will not only be retained by your customer but will also be visible to others through your customer as well – you would want a traveling advertisement that will offer you thousands of viewership at the least cost possible. One of the ways to do this is to produce t-shirts with your brand printed on it, but then this is very costly when you produce it by the hundreds and you are giving it for free – you are also not sure if your clothes will actually be worn. There is a cheaper, more effective option that is often overlooked – stickers.

Customized stickers are one of the most creative, traditional, and very effective ways to do your promotional stints. There are numerous number of options on where stickers can be meant to be placed, but it also opens new creative ways for the clients to use their stickers. These can be behind their laptops, on their doors, on the back of their phone cases or even in the form of hard hat stickers. The possibilities are endless when it comes to stickers and it is such an effective tool to exponentially increase your business’ visibility and a very effective tool for reinforcing your brand’s identity.

15 Dec Helpful Tips for Mompreneurs

Motherhood can be a life changing experience for a lot of women. In fact, today, a lot of women need to still work in order to pay the bills. Gone are the days of the stay-at-home mom who simply takes care of the kids. The good news is that there’s the internet making it easy for mothers to venture in a family owned business. Family owned businesses can help mothers have more time at home while still making money in the process. Here are some helpful tips mompreneurs can use when it comes to their business.

Evaluate the risks

Before you even decide to invest in a business, you always want to know your competition. Make sure that you have evaluated the risks involved. Does it involve a large capital? Are you putting all your eggs in one basket? Keep in mind that bankruptcy should never be an option especially when it comes to these kinds of ventures.

A lot of moms keep a day job while maintaining a small business on the side. This can help give them more money while still minimizing the risks in the process.

Know your own risk tolerance

Risk tolerance is also important to evaluate. How much money are you willing to lose? It is important to always consider the reality that business may not always be successful. But should you stop if you encounter these types of scenarios? The only way that you lessen the frustration is to know your own risk tolerance.

Know your social media

Advertising these days has changed. For smalltime entrepreneurs, it is crucial that you use social media for your own advantage. Social media today has billions of accounts. This can be a good way to target your consumers and be able to get your name out there.

Facebook, Instagram and Twitter are some of the most common platforms being used by businesses. But of course, you need to have a specific voice when using social media. You need to be careful not only to sell. It is imperative that you become part of the community when you build your business and foster a niche.

Invest on SEO

SEO is another important tool that small businesses need to invest in. Do you know that 8 out of 10 Google users don’t even reach the second results page? This is the bitter reality that businesses have to face. The secret to a better ranking is by having good content. This can help your website become more visible to your audience.

If you don’t know anything about SEO, you can also contact freelance SEO experts about this matter. But of course, you still want to read more about the latest algorithm used by top search engines today.

Build on positive local reviews

You want to make sure that you are building your reputation. The best way to do this is by having reviews from your market. If you are getting negative reviews, make sure that you solve it. You can answer the complaints in a professional manner.

Do you have other tips on how to improve businesses of mompreneurs? Have you used any of these tricks?

© 2019 Mother Earth Coffee and Gifts