An Effective, Cost-Efficient Promotional Tool: Stickers

09 April 2019

Running a business is not an easy venture, it requires a firing passion, and immense amount of dedication, and an unscathed loyalty to your business. It requires time, effort, and of course – money. Starting your own business is not even half of the part, and is probably the easiest task to accomplish. The difficult part of having a business is sustaining it, developing it, and growing the business. Businesses rely heavily on marketing and advertisements, getting the word around your market is critical for keeping your business alive. Moreover, getting good word to spread is much more essential to you and the welfare of your business.

Advertisements, marketing and promotions can come for free through word of mouth, but that is the most unreliable kind of advertisement because you never know what kind of word runs around about your business. Marketing stints and promotional materials, though, do not come for free. One misconception is that the more you spend on marketing, the wider the breadth and the farther your reach is – this doesn’t need to always be the case. You do not need a 30-second TV stint to reach millions, nor do you need a billboard space to be seen by your niche market- although these are also effective ways of advertising, these are not the only ways to do so. There are more low cost, effective and traditional ways to do your promotions and advertisements using more physical, tangible products. Fliers would be the most basic of them, but one major drawback of this is that they tend to be thrown away, read or unread. And it is a major bad publicity stint if your flier is seen in the trash, the lifespan of the flier is too short and will only be read by those who are really interested in the product or service that you are selling. You would want an advertisement or promotional material that will not only be retained by your customer but will also be visible to others through your customer as well – you would want a traveling advertisement that will offer you thousands of viewership at the least cost possible. One of the ways to do this is to produce t-shirts with your brand printed on it, but then this is very costly when you produce it by the hundreds and you are giving it for free – you are also not sure if your clothes will actually be worn. There is a cheaper, more effective option that is often overlooked – stickers.

Customized stickers are one of the most creative, traditional, and very effective ways to do your promotional stints. There are numerous number of options on where stickers can be meant to be placed, but it also opens new creative ways for the clients to use their stickers. These can be behind their laptops, on their doors, on the back of their phone cases or even in the form of hard hat stickers. The possibilities are endless when it comes to stickers and it is such an effective tool to exponentially increase your business’ visibility and a very effective tool for reinforcing your brand’s identity.

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